Countdown has just released something that will make grocery shopping more attractive to geeks everywhere… an app that guides you through the aisles of your local supermarket.

This is a genius idea. It makes use of the smartphones most of us carry with us already to make an every day task easier and, for geeky folks like us, more fun.

Plus, it takes away one of the biggest frustrations for shoppers – especially those who don’t do the shopping all that often – finding a particular product on the shelves.

This is particularly handy for blokes who, let’s face it, would rather wander around the aisles aimlessly on a quest for that one illusive item on the shopping list than ask someone for help!