Countdown has just released something that will make grocery shopping more attractive to geeks everywhere… an app that guides you through the supermarket aisles!

This is a genius idea that will take away one of the biggest frustrations for shoppers – especially those who don’t do the shopping all that often – where to find a particular product on the shelves.

This is particularly handy for blokes who, let’s face it, would rather wander around the aisles aimlessly on a quest for that one illusive item on the shopping list than ask someone for help!